Many people have opinions on how to be “the best” in a particular
career and opinions are aplenty in the sales industry. Edmour Giguere is
a salesman and entrepreneur who has held a long career in construction.
Giguere has been told he is an excellent salesperson and considering
his approach to his job, understandably so. As a businessman who not
only cares deeply about the success of his company but also the effect
his business has on the community, looking out for others comes
naturally and this is something consumers pick up on. With an ability to
close the deal, he often finds himself training others and is currently
training his son to follow in his footsteps. His compassion for other
is palpable in the way he conducts business and in the fact that he
cares about his reputation. With a desire to grow his business and see
his customers happily return to his store, there’s no wonder that he
often hears praise for his work.
Although each person is
different and may have a unique approach in the sales industry, there
are a few facts that seem to ring true for most sales positions. If you
have a good product, there are a few things to keep in mind to keep your
sales numbers high and your customers happy.
1. Remain
versatile. Although you’re a cheery, bubbly individual with much to
offer the world and want to shout it from the rooftops, you may want to
keep some of that bubbliness bottled up inside. “What? I’m in sales!”
You may say, and many would agree. That is, until you try to sell to
them. When selling products to others you are also, sometimes primarily,
selling yourself. Learn to read people and respond accordingly. If
someone is more introverted don’t make the uncomfortable with an
overwhelming atmosphere. Take things down a few notches and hold a
conversation on his or her level. You might be surprised with the
results.
2. Stay genuine. This one can be a little tough and there
are some gray areas here but the idea is pretty straight forward. For
instance, if someone asks for your honest opinion on a product, give it
to them straight. If not, eventually your sentiment will simply not ring
true and even if you get the initial sale there’s a pretty good chance
you’ll never see that person again. Care about the person and make
genuine suggestions and points about a product. You’ll be appreciated
and might possibly gain repeat customers.
The sales industry can
feel cut throat and those feeling the pressure can easily lose sight of
the consumer. For Edmour Giguere, taking a step back and showing the
customer genuine concern and attention has gained him the type of
reputation that makes happy customers for life.
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