Many people have opinions on how to be “the best” in a particular career and opinions are aplenty in the sales industry. Edmour Giguere is a salesman and entrepreneur who has held a long career in construction. Giguere has been told he is an excellent salesperson and considering his approach to his job, understandably so. As a businessman who not only cares deeply about the success of his company but also the effect his business has on the community, looking out for others comes naturally and this is something consumers pick up on. With an ability to close the deal, he often finds himself training others and is currently training his son to follow in his footsteps. His compassion for other is palpable in the way he conducts business and in the fact that he cares about his reputation. With a desire to grow his business and see his customers happily return to his store, there’s no wonder that he often hears praise for his work.
Although each person is different and may have a unique approach in the sales industry, there are a few facts that seem to ring true for most sales positions. If you have a good product, there are a few things to keep in mind to keep your sales numbers high and your customers happy.
1. Remain versatile. Although you’re a cheery, bubbly individual with much to offer the world and want to shout it from the rooftops, you may want to keep some of that bubbliness bottled up inside. “What? I’m in sales!” You may say, and many would agree. That is, until you try to sell to them. When selling products to others you are also, sometimes primarily, selling yourself. Learn to read people and respond accordingly. If someone is more introverted don’t make the uncomfortable with an overwhelming atmosphere. Take things down a few notches and hold a conversation on his or her level. You might be surprised with the results.
2. Stay genuine. This one can be a little tough and there are some gray areas here but the idea is pretty straight forward. For instance, if someone asks for your honest opinion on a product, give it to them straight. If not, eventually your sentiment will simply not ring true and even if you get the initial sale there’s a pretty good chance you’ll never see that person again. Care about the person and make genuine suggestions and points about a product. You’ll be appreciated and might possibly gain repeat customers.
The sales industry can feel cut throat and those feeling the pressure can easily lose sight of the consumer. For Edmour Giguere, taking a step back and showing the customer genuine concern and attention has gained him the type of reputation that makes happy customers for life.